Practice Areas

We provide legal assistance in the protection of trademarks, patents, and other intellectual and industrial property rights in Argentina and internationally.
TRADEMARKS

Advisory services on the creation, protection, and management of trademark portfolios in Argentina and internationally. We provide trademark search and clearance services, registration and prosecution, opposition proceedings, renewals, assignments, and reclassification.

PATENTS & DESIGNS

Advisory services on the protection of technological and scientific innovation through patents, utility models, and industrial designs. We offer drafting and filing of applications, responses to office actions, and annuity management.

Intellectual property

Advisory services on intellectual property, creative industries, and new technologies. We assist artists, producers, publishers, and companies in the protection of works, contract negotiation, and engagement with collective management organizations.

ANTI-PIRACY

Berton Moreno IP Law has extensive experience in campaigns against infringements of intellectual and industrial property rights. We advise on market investigations of infringers, the design of anti-piracy strategies, training of authorities, interim measures, customs trademark recordals, actions against illegal trade and distribution, and online monitoring with notice-and-takedown mechanisms.

TECHNOLOGY

We have extensive experience in addressing the legal challenges posed by new technologies. We provide services including domain name registration and recovery, advice on digital contracts and licensing, drafting of terms and conditions and privacy policies, and compliance with personal data protection regulations.

SPORTS

The sports industry is increasingly connected to the business world through image rights, merchandising, and trademarks.Berton Moreno IP Law advises athletes, federations, and companies on the protection of image rights, trademarks, names, and pseudonyms, as well as on the drafting of related agreements.

MARKETING & PUBLICITY

Marketing and advertising involve complex legal considerations due to the coordination of intellectual property rights held by different parties. Berton Moreno IP Law advises companies, agencies, and creatives on matters such as the use of music, images, and trademarks; assignment of image rights; parody; digital and social media marketing; sponsorship and patronage; contests and promotions; unfair competition and sector-specific regulations; as well as advertising self-regulation standards.

COMPETITION LAW

Intellectual property is closely linked to competition law and international trade. Berton Moreno IP Law advises on investigations into anti-competitive practices, dumping, and unfair competition, including the analysis of offers, advertising campaigns, and actions before advertising self-regulatory bodies.

CONTRACTS

Berton Moreno IP Law advises creators, innovators, and companies on all aspects of intellectual and industrial property rights, from audits and due diligence to the negotiation and drafting of agreements (including licenses, franchises, assignments, distribution agreements, and security interests over IP assets). We also handle the registration of technology transfer agreements for tax benefits and provide advice on the protection of geographical indications and appellations of origin, including trademark registration and monitoring to prevent conflicts.

PLANT VARIETIES

Advisory services on the protection of plant varieties, supporting innovation in research and development.